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About Us

Hey! I'm Jake, founder of Panache.

jake raboy
In March 2020, the world flipped. Like most 20-somethings, I left NYC and returned to my parents' home. Recently laid off (for the second time in seven months) and with the unpredictability of what the future held, I set two goals:

1. Become a better athlete
2. Try to find work doing something I love

I was fortunate that Mom was a trendsetter and already had a Peloton. After several weeks of Tabata and HIIT & Hills rides, I was suffering from back and knee pain. But, my competitive side wasn't willing to take a break. One night, on the verge of falling asleep, I shot up in bed. I didn't go back to sleep that night. Panache was in motion. 

Our mission is simple: help at-home athletes achieve and exceed their fitness goals with high quality recovery products. We're constantly working on developing products that can assist in unlocking the full potential of your workout. Any product we bring to market means it's not just good enough for me, it's also Mom approved.

Panache is a cycling term that is used to describe unique moments of accomplishment through confidence, courage, and style. Panache is much more than any singular accomplishment; it's a mindset focused on continuous achievement. 

The world is not the same place it was just a couple of years ago. More living rooms will transform into gyms as connected fitness continues to grow. Your pantry will start to see a new wave of superfoods and wellness ingredients. The shift isn't happening. It already happened. 

We're setting the stage for the next shift in fitness and wellness. Join us as we lead the charge to bring the the next wave of fitness products to your workout. 

**Editing this as we enter March 2021 -- It's clear to see we're still working on #1. But, I'm happy to report that we're doing really well on #2 and I'm really excited what we're building to help athletes like you unlock the full potential of their workout.

Welcome to the next generation performance brand. 

See you in the saddle!


IG: @Jakefrompanache
LB: JakeFromPanache
Team Tag: #RidePanache